Today, we discovered the importance of market research. We discussed how before we can even think about being chocolatiers, we need to find out what the consumer (people who might buy our product) wants. So, we had to do market research. We discussed the options for coating our truffles and then went out into the market place (classrooms) to find out what other children would want and buy. Tomorrow, we will analyse our data (work out what's the most popular truffle coating). Look out for our data analysis work.
Having decided the questions we wanted to ask, the children then designed tally charts to record their answers. Here we are undertaking our research, clip boards at the ready.
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| Questions and tally charts at the ready. |
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| Asking the questions. |
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| Counting the results. |
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| Making a note of the responses. |
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